Writing.
Notes from the work. Every post is drawn from an engagement, not a content calendar.
Re-platforming 190 brand sites
The Diageo tooling story: when the deliverable isn't the migration, it's the machine that does the migrating.
What a platform assessment actually looks for
The shape of the free consult, written down. Deploy frequency, bus factor, the cost curve of change, and what each one tells you.
When a rewrite is the wrong answer
The strangler-fig case, from Missguided and Sky Casino. Why the honest answer is usually "keep it running and replace it in slices."
Posts are drafts pending founder review (Track B3). Dave also writes at One For The Code, and whether to migrate or cross-link is still open (§17.5).